The winsome logic of a story pulls people into a different, believable world.
Tell Me My Story
Sift and Synthesize
Sifting through notes, emails, memos, and research to find the really important stuff is a crucial part of the writing process. How do you find the story amidst the facts?
Why Send Your Writing Out
For many of us, writing is a solitary activity. But creating is only one part of writing. Written words need to find their audience.
Good Fiction Jumpstarted Medtronic
Creating a discipline and culture around storytelling might jumpstart a few more creative folks who will lead us forward.
A Storytelling Lesson from the January 6 Committee
Our DNA requires us to care about story.
Words Build Stuff Between Us
Words destroy stuff we’ve built We all know this, don’t we? It’s perfectly obvious. If words were money (words are definitely not money), we would be aware of our spending to inform or persuade or entertain. And just like people who make a hobby of “going shopping,” spending our word budget every day would be …
Could Your PowerPoint Be a Story Instead—Part 1?
Be brave. Tell a story at your next presentation rather than “and-ing” out sundry facts.
How to Pitch to a MedTech Company #3: Be Amazed
Med-tech companies are constantly finding innovative ways to improve the lives of people. Taking a moment to simply be amazed by a product or service helps you to become a genuine advocate and ally.
“Talk Me Through This”
Is talk an instant, intuitive leading indicator for innovation? There are lagging indicators for innovation—signs that say, “You did a good job one year ago, Maam.” Revenue is a lagging indicator—sales were good, but “What have you done for me lately?” Patents are a lagging indicator of innovation success. New products burning up the market …
What Would it Take to Change Your Mind?
Howard Gardner's theory of multiple intelligences applies to persuasion as well as learning. Experiencing multiple versions of a concept can help change someone's mind.