Your didactic self wants to say everything, but you cannot, lest your audience walks away. But you can use words and images that evoke their story and the emotion you desire around your main message.
Why [Human] Voice Matters
Physically voiced words are often more compelling than those we read on a screen or a page. There is something about the human voice that says, “I’m here. I’m present.” As writers, we attempt to mimic the human voice as much as possible. The more our writing sounds like the human voice, the more invisible it becomes—and the more the message we want to portray gets across.
Helpful Content Goes Beyond Clickbait
Clickbait may attract readers, but it will not help build brands and generate loyal followings. Publishing helpful content, however, will. Helpful content, which adds new knowledge or synthesizes information in a new way, helps companies establish themselves in their arena, draw in experts, and leave readers wanting more.
Telling Helps Organizations See Differently
Who is your Mr. W? https://youtu.be/2mTLO2F_ERY Seeing the ordinary in a new way takes more than choosing to “Think different,” as the long-remembered slogan insisted. That slogan became a piece of cultural lore we find ourselves spouting in response to challenging projects. However, there are a considerable number of social aspects to seeing things in …
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Power of Storytelling in Marketing
Compelling, personally identifiable corporate stories are key to reaching younger generations. Engaging storytelling can change minds, so investing time into building your corporate story will help you grow your customer base.
How to Help Your Teammate Hatch an Idea
Many of us struggle to get a sense of getting stuff done when working with other people. Conversation is a messy business that can typically lead to a wilderness of tangents and false starts rather than a place where the real stuff happens. We do well to pay attention to what our colleagues are saying. And the more attention we pay, the more wealth of ideas and practical insights we might find.
