Collaborative Copywriting | Bespoke Communication
Is talk an instant, intuitive leading indicator for innovation? There are lagging indicators for innovation—signs that say, “You did a good job one year ago, Maam.” Revenue is a lagging indicator—sales were good, but “What have you done for me lately?” Patents are a lagging indicator of innovation success. New products burning up the market …
Howard Gardner's theory of multiple intelligences applies to persuasion as well as learning. Experiencing multiple versions of a concept can help change someone's mind.
Foster Your Own Stealth of Eureka Ninjas Every human wants to make a mark If you were to design a creative team from the ground up, you might start with experts. Experts can have Ph.Ds or other advanced degrees that apply (or are adjacent) to your team’s needs. You might also look for expert practitioners …
Continue reading "Aligning Around Innovation is a Human Task"
Modern marketers use artificial intelligence to identify and serve customers better, not necessarily to mimic the tasks people already perform. Ironically, artificial intelligence may be making marketing even more human.
Trust is an important component in the social processes behind knowledge exchanges.
You hate to write, and I get it. Writing can feel like an interruption, but really it allows us to reflect, realize we know more than we think, and put our ego aside. Making time to write may just have a humanizing effect on us all.
The titles writers choose to describe themselves are important but can be confusing. Here's a simple breakdown of what different writers do so you know who to look for when planning your next project.
Sometimes branding guidelines can stop the flow of creative blood when writing copy for medical technology companies. Writers need to find new ways of engagement that float above the expected norms.
If you focus on rest rather than productivity, you might have a more humane and productive year
Although we should never underestimate our own creative potential, we need to also consider the importance of collaboration in our work. Collaboration introduces fresh perspectives, helps overcome roadblocks and can ensure high-quality deliverables. Working with others can get us further than we can go alone. Want further proof? Ask Albert Einstein.
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