Communication brings the separate components of your project together into an attractive and irresistible package.
How to Design the Conversation You Want
The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
How to Spot a Story
Finding good story ideas can feel as impossible as catching snakes in the jungle at night. But the ideas are all around you—you just have to learn how to notice them.
4 Steps to Hiring a Productive Freelance Copywriter
Get the work ready before you hand it off You hire a freelance copywriter for a few reasons. Your team might: Be at or over-capacity. But the work still needs to get done. Have a sensitive project that needs more care than anyone on your team can afford. Need outside expertise to reach a particular …
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Communicating What Matters
If your webpage, article, or podcast is smart and funny, congrats. But it won't compel your audience if it doesn't connect with them on a deeper level.
Writer’s Daughter
Livingston Communication, Inc. is a family business. But I didn't start learning how to think like a writer when I took on my first project. It was years before, while growing up as a writer's daughter.
Your Best Work Starts with a Conversation
"What is this conversation trying to start?"
Persuade Me
The more credible we want to be, the more we’ll direct our typing hands away from broad overstatements to specific, thoughtful, factual writing.
Why Outsource in 2023 #2: The Expert in Your Corner
Freelancers can encourage companies to think outside the box, take risks, and build strategies for thriving.
Why Outsource in 2023 #1: Scale Safely
What freelancers have to offer companies is especially vital in 2023.