Ever feel lost while glancing through a research paper? Papers can be intimidating, especially when they are outside your area of expertise. Let's discuss how to get your bearings and know where to start and when to stop reading a paper.
For many of us, writing is a solitary activity. But creating is only one part of writing. Written words need to find their audience.
Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.
Creating a discipline and culture around storytelling might jumpstart a few more creative folks who will lead us forward.
"Under Pressure" shows the necessity of working together Most of us agree that collaboration, when it goes right, can be a positive and useful tool. Successful collaborations can get us further than we can go alone and provide rich fodder for high-quality written content. However, is collaboration necessary? Working together can be hard; do we …
Our DNA requires us to care about story.
Words destroy stuff we’ve built We all know this, don’t we? It’s perfectly obvious. If words were money (words are definitely not money), we would be aware of our spending to inform or persuade or entertain. And just like people who make a hobby of “going shopping,” spending our word budget every day would be …
Ever felt stuck on a project or problem? Perhaps your normal efforts at finding a solution are getting you nowhere, and you start to feel a sense of hopelessness and panic as the deadline looms. We’ve all been there—that feeling when your memory fails you, your phone-a-friend is used up, and the ask-the-audience hasn’t worked …
Be brave. Tell a story at your next presentation rather than “and-ing” out sundry facts.
Med-tech companies are constantly finding innovative ways to improve the lives of people. Taking a moment to simply be amazed by a product or service helps you to become a genuine advocate and ally.