If you focus on rest rather than productivity, you might have a more humane and productive year
Your 2022 Calendar is a Finely-tuned Instrument
Why Collaboration Matters
Although we should never underestimate our own creative potential, we need to also consider the importance of collaboration in our work. Collaboration introduces fresh perspectives, helps overcome roadblocks and can ensure high-quality deliverables. Working with others can get us further than we can go alone. Want further proof? Ask Albert Einstein.
How to pitch a medical device company #1: Know MedTech context
Writing for the MedTech industry is highly rewarding but also challenging. Read on for three industry influences writers need to be aware of when entering this niche market and how to add value even in the most tightly regulated space.
You mad? You tired? You hungry? Thanksgiving.
It is in the uttering of thanks that the magic begins.
Tidier Writing Sparks Joy
Information overload can lead to writer's block. Following Marie Kondo's cue, take the time first to tidy your thoughts and keep only what inspires you before starting the writing process anew. The tidying process brings the structure and new life to writing needed to create a piece of joy.
Can you Tuborg Squash Your Big Idea?
Your didactic self wants to say everything, but you cannot, lest your audience walks away. But you can use words and images that evoke their story and the emotion you desire around your main message.
Why [Human] Voice Matters
Physically voiced words are often more compelling than those we read on a screen or a page. There is something about the human voice that says, “I’m here. I’m present.” As writers, we attempt to mimic the human voice as much as possible. The more our writing sounds like the human voice, the more invisible it becomes—and the more the message we want to portray gets across.
Helpful Content Goes Beyond Clickbait
Clickbait may attract readers, but it will not help build brands and generate loyal followings. Publishing helpful content, however, will. Helpful content, which adds new knowledge or synthesizes information in a new way, helps companies establish themselves in their arena, draw in experts, and leave readers wanting more.
Telling Helps Organizations See Differently
Who is your Mr. W? https://youtu.be/2mTLO2F_ERY Seeing the ordinary in a new way takes more than choosing to “Think different,” as the long-remembered slogan insisted. That slogan became a piece of cultural lore we find ourselves spouting in response to challenging projects. However, there are a considerable number of social aspects to seeing things in …
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Power of Storytelling in Marketing
Compelling, personally identifiable corporate stories are key to reaching younger generations. Engaging storytelling can change minds, so investing time into building your corporate story will help you grow your customer base.
Livingston Communication Inc. 