Collaborative Copywriting | Bespoke Communication
"Under Pressure" shows the necessity of working together Most of us agree that collaboration, when it goes right, can be a positive and useful tool. Successful collaborations can get us further than we can go alone and provide rich fodder for high-quality written content. However, is collaboration necessary? Working together can be hard; do we …
Continue reading "What Bowie & Queen’s Frenzied Night of Music-Making Teaches about Collaboration"
Our DNA requires us to care about story.
Words destroy stuff we’ve built We all know this, don’t we? It’s perfectly obvious. If words were money (words are definitely not money), we would be aware of our spending to inform or persuade or entertain. And just like people who make a hobby of “going shopping,” spending our word budget every day would be …
Ever felt stuck on a project or problem? Perhaps your normal efforts at finding a solution are getting you nowhere, and you start to feel a sense of hopelessness and panic as the deadline looms. We’ve all been there—that feeling when your memory fails you, your phone-a-friend is used up, and the ask-the-audience hasn’t worked …
Continue reading "3 (Science-Backed) Tips to Boost Your Creative Problem-Solving Skills"
Be brave. Tell a story at your next presentation rather than “and-ing” out sundry facts.
Med-tech companies are constantly finding innovative ways to improve the lives of people. Taking a moment to simply be amazed by a product or service helps you to become a genuine advocate and ally.
If you could only pick one word to describe yourself, what would it be? Enthusiastic? Driven? Snacky? Love it. Now, does the way you work and how you interact with people reflect that word? It's a hard question and not for the faint of heart. When we dig deep into how we represent ourselves each …
Is talk an instant, intuitive leading indicator for innovation? There are lagging indicators for innovation—signs that say, “You did a good job one year ago, Maam.” Revenue is a lagging indicator—sales were good, but “What have you done for me lately?” Patents are a lagging indicator of innovation success. New products burning up the market …
Howard Gardner's theory of multiple intelligences applies to persuasion as well as learning. Experiencing multiple versions of a concept can help change someone's mind.
Foster Your Own Stealth of Eureka Ninjas Every human wants to make a mark If you were to design a creative team from the ground up, you might start with experts. Experts can have Ph.Ds or other advanced degrees that apply (or are adjacent) to your team’s needs. You might also look for expert practitioners …
Continue reading "Aligning Around Innovation is a Human Task"
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