Collaborative Copywriting | Bespoke Communication
Ever felt stuck on a project or problem? Perhaps your normal efforts at finding a solution are getting you nowhere, and you start to feel a sense of hopelessness and panic as the deadline looms. We’ve all been there—that feeling when your memory fails you, your phone-a-friend is used up, and the ask-the-audience hasn’t worked …
Continue reading "3 (Science-Backed) Tips to Boost Your Creative Problem-Solving Skills"
Be brave. Tell a story at your next presentation rather than “and-ing” out sundry facts.
Med-tech companies are constantly finding innovative ways to improve the lives of people. Taking a moment to simply be amazed by a product or service helps you to become a genuine advocate and ally.
Foster Your Own Stealth of Eureka Ninjas Every human wants to make a mark If you were to design a creative team from the ground up, you might start with experts. Experts can have Ph.Ds or other advanced degrees that apply (or are adjacent) to your team’s needs. You might also look for expert practitioners …
Continue reading "Aligning Around Innovation is a Human Task"
Trust is an important component in the social processes behind knowledge exchanges.
The titles writers choose to describe themselves are important but can be confusing. Here's a simple breakdown of what different writers do so you know who to look for when planning your next project.
Although we should never underestimate our own creative potential, we need to also consider the importance of collaboration in our work. Collaboration introduces fresh perspectives, helps overcome roadblocks and can ensure high-quality deliverables. Working with others can get us further than we can go alone. Want further proof? Ask Albert Einstein.
Your didactic self wants to say everything, but you cannot, lest your audience walks away. But you can use words and images that evoke their story and the emotion you desire around your main message.
Who is your Mr. W? https://youtu.be/2mTLO2F_ERY Seeing the ordinary in a new way takes more than choosing to “Think different,” as the long-remembered slogan insisted. That slogan became a piece of cultural lore we find ourselves spouting in response to challenging projects. However, there are a considerable number of social aspects to seeing things in …
Continue reading "Telling Helps Organizations See Differently"
Many of us struggle to get a sense of getting stuff done when working with other people. Conversation is a messy business that can typically lead to a wilderness of tangents and false starts rather than a place where the real stuff happens. We do well to pay attention to what our colleagues are saying. And the more attention we pay, the more wealth of ideas and practical insights we might find.
Livingston Communication Inc. 