Collaborative Copywriting | Bespoke Communication
Curious Partners: No Handholding, Please. One thing that may keep you from reaching out for expert marketing communication help is the thought of bringing someone up to speed. Your technology is complex, and so is your value proposition. Your brand has nuanced points that need just the right language. Bringing in communication help sounds exhausting. …
Continue reading "3 Steps to Easier Communication Onboarding"
2024: Year of the Open-Ended Question It was to be the last Monday morning status meeting. Good riddance. Ending that meeting lifted the weight from the back of my neck. The cumulative effect of those sloping shoulders and averted eyes around the table at these Monday rituals had gotten to me. Silence or minimal language, …
Put your company's mission statement to work this year.
Take your topical relevance SEO strategy from theory to reality.
Skills brought to one writing area strengthen others.
Let's have more "I never thought of it that way."
Expect a slight shift in perspective from your communication advisors If you have people in your life who see things differently while holding the same goals and motivations, you are lucky. One of the big benefits of workplace relationships is seeing a problem from a different perspective. Indeed, the response of the person next to …
Continue reading "Start Seeing Opportunity Through Others’ Eyes"
Our relational connections build through conversational zigzags. Our work and our relationships improve with understanding those we work alongsid
But always, the story is at the center of the collaboration.
Freelancing can be a lonely gig. Having built-in backup makes a world of difference.