How to Spot a Story

Finding good story ideas can feel as impossible as catching snakes in the jungle at night. But the ideas are all around you—you just have to learn how to notice them. 

Sift and Synthesize

Sifting through notes, emails, memos, and research to find the really important stuff is a crucial part of the writing process. How do you find the story amidst the facts?

Does Your Brand Delight?

Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.