Collaborative Copywriting | Bespoke Communication
The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
Finding good story ideas can feel as impossible as catching snakes in the jungle at night. But the ideas are all around you—you just have to learn how to notice them.
"What is this conversation trying to start?"
Freelancers can encourage companies to think outside the box, take risks, and build strategies for thriving.
Maybe thousands of followers are not as critical as a few real-life, 3D, corporeal, flesh-and-blood connections that see me and whom I see.
If you are only developing communication by logic, I’m here to tell you that you will be surprised at the dots you can connect by falling back into your dream state.
Contribution, Community, and Challenge Work can drip with meaning. For example: when I teach, there are those moments when I break down a concept, and I see an “Aha!” light flash over my student’s head. Another example: in a casual work conversation with a colleague, I watch as they hear their own voice explaining something …
Sifting through notes, emails, memos, and research to find the really important stuff is a crucial part of the writing process. How do you find the story amidst the facts?
Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.
Creating a discipline and culture around storytelling might jumpstart a few more creative folks who will lead us forward.
Livingston Communication Inc. 