The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
How to Spot a Story
Finding good story ideas can feel as impossible as catching snakes in the jungle at night. But the ideas are all around you—you just have to learn how to notice them.
Your Best Work Starts with a Conversation
"What is this conversation trying to start?"
Why Outsource in 2023 #2: The Expert in Your Corner
Freelancers can encourage companies to think outside the box, take risks, and build strategies for thriving.
Personal progress thrives at a human scale
Maybe thousands of followers are not as critical as a few real-life, 3D, corporeal, flesh-and-blood connections that see me and whom I see.
3 Reasons Imagination Belongs in Your Communication Kit
If you are only developing communication by logic, I’m here to tell you that you will be surprised at the dots you can connect by falling back into your dream state.
3 C’s That Combat Quiet-Quitting
Contribution, Community, and Challenge Work can drip with meaning. For example: when I teach, there are those moments when I break down a concept, and I see an “Aha!” light flash over my student’s head. Another example: in a casual work conversation with a colleague, I watch as they hear their own voice explaining something …
Sift and Synthesize
Sifting through notes, emails, memos, and research to find the really important stuff is a crucial part of the writing process. How do you find the story amidst the facts?
Does Your Brand Delight?
Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.
Good Fiction Jumpstarted Medtronic
Creating a discipline and culture around storytelling might jumpstart a few more creative folks who will lead us forward.