The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
How to Spot a Story
Finding good story ideas can feel as impossible as catching snakes in the jungle at night. But the ideas are all around you—you just have to learn how to notice them.
Communicating What Matters
If your webpage, article, or podcast is smart and funny, congrats. But it won't compel your audience if it doesn't connect with them on a deeper level.
Livingston Communication, Inc. is a family business. But I didn't start learning how to think like a writer when I took on my first project. It was years before, while growing up as a writer's daughter.
Your Best Work Starts with a Conversation
"What is this conversation trying to start?"
The more credible we want to be, the more we’ll direct our typing hands away from broad overstatements to specific, thoughtful, factual writing.
3 Reasons Imagination Belongs in Your Communication Kit
If you are only developing communication by logic, I’m here to tell you that you will be surprised at the dots you can connect by falling back into your dream state.
Stuffy Storytelling? 4 Fresh Takes on Creating Stories that Inspire and Entertain
Telling a truly good story - one that connects with your audience and compels them to act - is hard. Refresh your storytelling with these four tips.
5 Ways to Handle Criticism like a Pro
Feedback from clients is part of the writing process. When the feedback feels overwhelmingly critical, how do you respond in a professional way? Give up? Yell? Or say thanks and learn from it?
Tell Me My Story
The winsome logic of a story pulls people into a different, believable world.