Our DNA requires us to care about story.
A Storytelling Lesson from the January 6 Committee
Words Build Stuff Between Us
Words destroy stuff we’ve built We all know this, don’t we? It’s perfectly obvious. If words were money (words are definitely not money), we would be aware of our spending to inform or persuade or entertain. And just like people who make a hobby of “going shopping,” spending our word budget every day would be …
Could Your PowerPoint Be a Story Instead—Part 1?
Be brave. Tell a story at your next presentation rather than “and-ing” out sundry facts.
How to Pitch to a MedTech Company #3: Be Amazed
Med-tech companies are constantly finding innovative ways to improve the lives of people. Taking a moment to simply be amazed by a product or service helps you to become a genuine advocate and ally.
“Talk Me Through This”
Is talk an instant, intuitive leading indicator for innovation? There are lagging indicators for innovation—signs that say, “You did a good job one year ago, Maam.” Revenue is a lagging indicator—sales were good, but “What have you done for me lately?” Patents are a lagging indicator of innovation success. New products burning up the market …
What Would it Take to Change Your Mind?
Howard Gardner's theory of multiple intelligences applies to persuasion as well as learning. Experiencing multiple versions of a concept can help change someone's mind.
Aligning Around Innovation is a Human Task
Foster Your Own Stealth of Eureka Ninjas Every human wants to make a mark If you were to design a creative team from the ground up, you might start with experts. Experts can have Ph.Ds or other advanced degrees that apply (or are adjacent) to your team’s needs. You might also look for expert practitioners …
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3 Reasons to Look Forward to Writing
You hate to write, and I get it. Writing can feel like an interruption, but really it allows us to reflect, realize we know more than we think, and put our ego aside. Making time to write may just have a humanizing effect on us all.
Tidier Writing Sparks Joy
Information overload can lead to writer's block. Following Marie Kondo's cue, take the time first to tidy your thoughts and keep only what inspires you before starting the writing process anew. The tidying process brings the structure and new life to writing needed to create a piece of joy.
Can you Tuborg Squash Your Big Idea?
Your didactic self wants to say everything, but you cannot, lest your audience walks away. But you can use words and images that evoke their story and the emotion you desire around your main message.
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