Telling a truly good story - one that connects with your audience and compels them to act - is hard. Refresh your storytelling with these four tips.
Stuffy Storytelling? 4 Fresh Takes on Creating Stories that Inspire and Entertain
Don’t Use That (Brand) Voice with Me
When the only conversation a company will entertain leads you to buy their product, it can feel manipulative. Content that invites instead of leads is worth the extra effort and risk.
Tell Me My Story
The winsome logic of a story pulls people into a different, believable world.
Does Your Brand Delight?
Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.
People Make A Brand
If you could only pick one word to describe yourself, what would it be? Enthusiastic? Driven? Snacky? Love it. Now, does the way you work and how you interact with people reflect that word? It's a hard question and not for the faint of heart. When we dig deep into how we represent ourselves each …
How Marketers Actually Use Artificial Intelligence
Modern marketers use artificial intelligence to identify and serve customers better, not necessarily to mimic the tasks people already perform. Ironically, artificial intelligence may be making marketing even more human.
How to Pitch a Medical Device Company #2: Listen to Your Contempt with the Familiar
Sometimes branding guidelines can stop the flow of creative blood when writing copy for medical technology companies. Writers need to find new ways of engagement that float above the expected norms.
How to pitch a medical device company #1: Know MedTech context
Writing for the MedTech industry is highly rewarding but also challenging. Read on for three industry influences writers need to be aware of when entering this niche market and how to add value even in the most tightly regulated space.
Helpful Content Goes Beyond Clickbait
Clickbait may attract readers, but it will not help build brands and generate loyal followings. Publishing helpful content, however, will. Helpful content, which adds new knowledge or synthesizes information in a new way, helps companies establish themselves in their arena, draw in experts, and leave readers wanting more.
Telling Helps Organizations See Differently
Who is your Mr. W? https://youtu.be/2mTLO2F_ERY Seeing the ordinary in a new way takes more than choosing to “Think different,” as the long-remembered slogan insisted. That slogan became a piece of cultural lore we find ourselves spouting in response to challenging projects. However, there are a considerable number of social aspects to seeing things in …
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