Communication brings the separate components of your project together into an attractive and irresistible package.
How to Design the Conversation You Want
The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
Communicating What Matters
If your webpage, article, or podcast is smart and funny, congrats. But it won't compel your audience if it doesn't connect with them on a deeper level.
Why Outsource in 2023 #2: The Expert in Your Corner
Freelancers can encourage companies to think outside the box, take risks, and build strategies for thriving.
Why Outsource in 2023 #1: Scale Safely
What freelancers have to offer companies is especially vital in 2023.
Stuffy Storytelling? 4 Fresh Takes on Creating Stories that Inspire and Entertain
Telling a truly good story - one that connects with your audience and compels them to act - is hard. Refresh your storytelling with these four tips.
Don’t Use That (Brand) Voice with Me
When the only conversation a company will entertain leads you to buy their product, it can feel manipulative. Content that invites instead of leads is worth the extra effort and risk.
Tell Me My Story
The winsome logic of a story pulls people into a different, believable world.
Does Your Brand Delight?
Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.
People Make A Brand
If you could only pick one word to describe yourself, what would it be? Enthusiastic? Driven? Snacky? Love it. Now, does the way you work and how you interact with people reflect that word? It's a hard question and not for the faint of heart. When we dig deep into how we represent ourselves each …