2024 marks the 100th anniversary of the sales funnel. Will this model continue to guide content marketing strategies in the coming century?
After 100 Years, Is the Sales Funnel Still Relevant?
Unlock Your Next Great Idea
The blank page is a formidable foe when you're looking for fresh marketing content ideas. Ditch the Word document and try these idea-generating strategies instead.
4 Moves to Turn Strategy into Action
A discussion with John Kundtz of Spotlight Consulting Mention “strategy,” and it can feel like a step away from reality. After all, what’s the point of making a five-year plan if you are only going to print it, 3-hole punch it, snap it into a binder, and stash it on a shelf until the next …
Content Briefs Aren’t Just For Writers
Content briefs benefit marketers, too. An effective brief balances providing essential information with allowing creative freedom.
Buzzword Be-Gone
Buzzwords sound authoritative but can dilute meaning. This blog covers two methods for ditching the buzzwords for clearer, distinctive content.
Content Marketing Contradictions
Content marketing advice is often conflicting because rules can’t capture the nuances of publishing cadence, tone, and content length. What is the trick to “good” content marketing?
Optimizing Your Case Study to Increase Conversions
Case studies showcase the worth of your product from a customer's point of view. Publishing a case study is just the first step in making the most of its selling power.
Status Meetings Are Phantom Islands
2024: Year of the Open-Ended Question It was to be the last Monday morning status meeting. Good riddance. Ending that meeting lifted the weight from the back of my neck. The cumulative effect of those sloping shoulders and averted eyes around the table at these Monday rituals had gotten to me. Silence or minimal language, …
How to Build Your Brand’s Topical Authority
Take your topical relevance SEO strategy from theory to reality.
Better Together: 3 Similarities Between Medical and Content Writing
Skills brought to one writing area strengthen others.