Collaborative Copywriting | Bespoke Communication
Foster Your Own Stealth of Eureka Ninjas Every human wants to make a mark If you were to design a creative team from the ground up, you might start with experts. Experts can have Ph.Ds or other advanced degrees that apply (or are adjacent) to your team’s needs. You might also look for expert practitioners …
Continue reading "Aligning Around Innovation is a Human Task"
Trust is an important component in the social processes behind knowledge exchanges.
You hate to write, and I get it. Writing can feel like an interruption, but really it allows us to reflect, realize we know more than we think, and put our ego aside. Making time to write may just have a humanizing effect on us all.
Sometimes branding guidelines can stop the flow of creative blood when writing copy for medical technology companies. Writers need to find new ways of engagement that float above the expected norms.
If you focus on rest rather than productivity, you might have a more humane and productive year
Writing for the MedTech industry is highly rewarding but also challenging. Read on for three industry influences writers need to be aware of when entering this niche market and how to add value even in the most tightly regulated space.
It is in the uttering of thanks that the magic begins.
Your didactic self wants to say everything, but you cannot, lest your audience walks away. But you can use words and images that evoke their story and the emotion you desire around your main message.
Physically voiced words are often more compelling than those we read on a screen or a page. There is something about the human voice that says, “I’m here. I’m present.” As writers, we attempt to mimic the human voice as much as possible. The more our writing sounds like the human voice, the more invisible it becomes—and the more the message we want to portray gets across.
Who is your Mr. W? https://youtu.be/2mTLO2F_ERY Seeing the ordinary in a new way takes more than choosing to “Think different,” as the long-remembered slogan insisted. That slogan became a piece of cultural lore we find ourselves spouting in response to challenging projects. However, there are a considerable number of social aspects to seeing things in …
Continue reading "Telling Helps Organizations See Differently"