Maybe thousands of followers are not as critical as a few real-life, 3D, corporeal, flesh-and-blood connections that see me and whom I see.
Remember the last time you tried to change someone's mind? How you set up your argument may make the difference between convincing your listener and having them walk away.
If you are only developing communication by logic, I’m here to tell you that you will be surprised at the dots you can connect by falling back into your dream state.
Contribution, Community, and Challenge Work can drip with meaning. For example: when I teach, there are those moments when I break down a concept, and I see an “Aha!” light flash over my student’s head. Another example: in a casual work conversation with a colleague, I watch as they hear their own voice explaining something …
When the only conversation a company will entertain leads you to buy their product, it can feel manipulative. Content that invites instead of leads is worth the extra effort and risk.
The winsome logic of a story pulls people into a different, believable world.
Sifting through notes, emails, memos, and research to find the really important stuff is a crucial part of the writing process. How do you find the story amidst the facts?
For many of us, writing is a solitary activity. But creating is only one part of writing. Written words need to find their audience.
Creating a discipline and culture around storytelling might jumpstart a few more creative folks who will lead us forward.
Our DNA requires us to care about story.