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Livingston Communication Inc.

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Author: kirkistan

Kirk Livingston is a copywriter in St. Paul.
Posted on June 1, 2023

3 Ways to Welcome the Coming Tide of Real-World Evidence

How can we stay open to real-world evidence, even if that evidence contradicts our models of the world?

Posted on May 17, 2023May 17, 2023

How to use AI to get a brilliant first approximation

Choose the smart friend over the crazy uncle.

Posted on May 2, 2023

How Improv Rules Can Help You Create

“Yes, and” kickstarts good ideas Sometimes friends ask, “How do you write for other people?” It’s a good question. Or they ask: “But how do you know what to write?” We always start with marketing objectives, communication goals, and a deep dive into audience personas. But sometimes, my friend may pause to wonder something even …

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Posted on April 20, 2023

Of Layoffs and Blind Beginnings

Smoky severance Phil, the boss-man of this Honeywell department, sent his assistants around the entire floor to call us to a meeting. It was just before lunch. He emerged from his smoke-filled office, stubbing his cigarette in the ashtray near the door. “We had to lay people off,” he said. “We’ve already talked to those …

Continue reading "Of Layoffs and Blind Beginnings"

Posted on April 4, 2023

4 Drawers in Your Communication Toolbox

Some drawers yield more nourishing content than others It’s worth asking how much of our work sustains those who consume it. In a recent conversation with Kate Huebsch at Highpoint Creative, we discussed how we wish our clients could move forward. Not just with the latest technologies or social media trends but with the communication …

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Posted on March 22, 2023March 22, 2023

How to Design the Conversation You Want

The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …

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Posted on March 7, 2023March 6, 2023

4 Steps to Hiring a Productive Freelance Copywriter

Get the work ready before you hand it off You hire a freelance copywriter for a few reasons. Your team might: Be at or over-capacity. But the work still needs to get done. Have a sensitive project that needs more care than anyone on your team can afford. Need outside expertise to reach a particular …

Continue reading "4 Steps to Hiring a Productive Freelance Copywriter"

Posted on February 8, 2023

Your Best Work Starts with a Conversation

"What is this conversation trying to start?"

Posted on February 2, 2023February 1, 2023

Persuade Me

The more credible we want to be, the more we’ll direct our typing hands away from broad overstatements to specific, thoughtful, factual writing.

Posted on December 15, 2022

Personal progress thrives at a human scale

Maybe thousands of followers are not as critical as a few real-life, 3D, corporeal, flesh-and-blood connections that see me and whom I see.

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