Collaborative Copywriting | Bespoke Communication
Writing for the MedTech industry is highly rewarding but also challenging. Read on for three industry influences writers need to be aware of when entering this niche market and how to add value even in the most tightly regulated space.
It is in the uttering of thanks that the magic begins.
Your didactic self wants to say everything, but you cannot, lest your audience walks away. But you can use words and images that evoke their story and the emotion you desire around your main message.
Physically voiced words are often more compelling than those we read on a screen or a page. There is something about the human voice that says, “I’m here. I’m present.” As writers, we attempt to mimic the human voice as much as possible. The more our writing sounds like the human voice, the more invisible it becomes—and the more the message we want to portray gets across.
Who is your Mr. W? https://youtu.be/2mTLO2F_ERY Seeing the ordinary in a new way takes more than choosing to “Think different,” as the long-remembered slogan insisted. That slogan became a piece of cultural lore we find ourselves spouting in response to challenging projects. However, there are a considerable number of social aspects to seeing things in …
Continue reading "Telling Helps Organizations See Differently"
Many of us struggle to get a sense of getting stuff done when working with other people. Conversation is a messy business that can typically lead to a wilderness of tangents and false starts rather than a place where the real stuff happens. We do well to pay attention to what our colleagues are saying. And the more attention we pay, the more wealth of ideas and practical insights we might find.
Livingston Communication Inc. 