Collaborative Copywriting | Bespoke Communication
Get the work ready before you hand it off You hire a freelance copywriter for a few reasons. Your team might: Be at or over-capacity. But the work still needs to get done. Have a sensitive project that needs more care than anyone on your team can afford. Need outside expertise to reach a particular …
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The more credible we want to be, the more we’ll direct our typing hands away from broad overstatements to specific, thoughtful, factual writing.
If you are only developing communication by logic, I’m here to tell you that you will be surprised at the dots you can connect by falling back into your dream state.
Telling a truly good story - one that connects with your audience and compels them to act - is hard. Refresh your storytelling with these four tips.
When the only conversation a company will entertain leads you to buy their product, it can feel manipulative. Content that invites instead of leads is worth the extra effort and risk.
Sifting through notes, emails, memos, and research to find the really important stuff is a crucial part of the writing process. How do you find the story amidst the facts?
For many of us, writing is a solitary activity. But creating is only one part of writing. Written words need to find their audience.
Med-tech companies are constantly finding innovative ways to improve the lives of people. Taking a moment to simply be amazed by a product or service helps you to become a genuine advocate and ally.
Howard Gardner's theory of multiple intelligences applies to persuasion as well as learning. Experiencing multiple versions of a concept can help change someone's mind.
You hate to write, and I get it. Writing can feel like an interruption, but really it allows us to reflect, realize we know more than we think, and put our ego aside. Making time to write may just have a humanizing effect on us all.