For many of us, writing is a solitary activity. But creating is only one part of writing. Written words need to find their audience.
Why Send Your Writing Out
How to Pitch to a MedTech Company #3: Be Amazed
Med-tech companies are constantly finding innovative ways to improve the lives of people. Taking a moment to simply be amazed by a product or service helps you to become a genuine advocate and ally.
What Would it Take to Change Your Mind?
Howard Gardner's theory of multiple intelligences applies to persuasion as well as learning. Experiencing multiple versions of a concept can help change someone's mind.
3 Reasons to Look Forward to Writing
You hate to write, and I get it. Writing can feel like an interruption, but really it allows us to reflect, realize we know more than we think, and put our ego aside. Making time to write may just have a humanizing effect on us all.
Finding the Write Fit
The titles writers choose to describe themselves are important but can be confusing. Here's a simple breakdown of what different writers do so you know who to look for when planning your next project.
How to Pitch a Medical Device Company #2: Listen to Your Contempt with the Familiar
Sometimes branding guidelines can stop the flow of creative blood when writing copy for medical technology companies. Writers need to find new ways of engagement that float above the expected norms.
Why Collaboration Matters
Although we should never underestimate our own creative potential, we need to also consider the importance of collaboration in our work. Collaboration introduces fresh perspectives, helps overcome roadblocks and can ensure high-quality deliverables. Working with others can get us further than we can go alone. Want further proof? Ask Albert Einstein.
How to pitch a medical device company #1: Know MedTech context
Writing for the MedTech industry is highly rewarding but also challenging. Read on for three industry influences writers need to be aware of when entering this niche market and how to add value even in the most tightly regulated space.
Helpful Content Goes Beyond Clickbait
Clickbait may attract readers, but it will not help build brands and generate loyal followings. Publishing helpful content, however, will. Helpful content, which adds new knowledge or synthesizes information in a new way, helps companies establish themselves in their arena, draw in experts, and leave readers wanting more.
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