If you are only developing communication by logic, I’m here to tell you that you will be surprised at the dots you can connect by falling back into your dream state.
3 Reasons Imagination Belongs in Your Communication Kit
Stuffy Storytelling? 4 Fresh Takes on Creating Stories that Inspire and Entertain
Telling a truly good story - one that connects with your audience and compels them to act - is hard. Refresh your storytelling with these four tips.
Don’t Use That (Brand) Voice with Me
When the only conversation a company will entertain leads you to buy their product, it can feel manipulative. Content that invites instead of leads is worth the extra effort and risk.
Sift and Synthesize
Sifting through notes, emails, memos, and research to find the really important stuff is a crucial part of the writing process. How do you find the story amidst the facts?
Why Send Your Writing Out
For many of us, writing is a solitary activity. But creating is only one part of writing. Written words need to find their audience.
How to Pitch to a MedTech Company #3: Be Amazed
Med-tech companies are constantly finding innovative ways to improve the lives of people. Taking a moment to simply be amazed by a product or service helps you to become a genuine advocate and ally.
What Would it Take to Change Your Mind?
Howard Gardner's theory of multiple intelligences applies to persuasion as well as learning. Experiencing multiple versions of a concept can help change someone's mind.
3 Reasons to Look Forward to Writing
You hate to write, and I get it. Writing can feel like an interruption, but really it allows us to reflect, realize we know more than we think, and put our ego aside. Making time to write may just have a humanizing effect on us all.
Finding the Write Fit
The titles writers choose to describe themselves are important but can be confusing. Here's a simple breakdown of what different writers do so you know who to look for when planning your next project.
How to Pitch a Medical Device Company #2: Listen to Your Contempt with the Familiar
Sometimes branding guidelines can stop the flow of creative blood when writing copy for medical technology companies. Writers need to find new ways of engagement that float above the expected norms.
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