Emojis can warm and strengthen workplace communication, but they may also leave us second-guessing the meaning behind messages.
Emojis in Professional Communication: The Future or the Downfall?
How Improv Rules Can Help You Create
“Yes, and” kickstarts good ideas Sometimes friends ask, “How do you write for other people?” It’s a good question. Or they ask: “But how do you know what to write?” We always start with marketing objectives, communication goals, and a deep dive into audience personas. But sometimes, my friend may pause to wonder something even …
3 Examples of High-Performing Evergreen Content
Evergreen content attracts leads long after pieces based on trends or newsworthy events have lost their appeal.
Of Layoffs and Blind Beginnings
Smoky severance Phil, the boss-man of this Honeywell department, sent his assistants around the entire floor to call us to a meeting. It was just before lunch. He emerged from his smoke-filled office, stubbing his cigarette in the ashtray near the door. “We had to lay people off,” he said. “We’ve already talked to those …
An Introvert’s Guide to Networking: Freelance Writer Edition
Networking is essential to a sustainable freelance career. But it can feel draining for more introverted writers. With a fresh mindset and attention to pacing and prepping, networking can feel manageable and rewarding.
4 Drawers in Your Communication Toolbox
Some drawers yield more nourishing content than others It’s worth asking how much of our work sustains those who consume it. In a recent conversation with Kate Huebsch at Highpoint Creative, we discussed how we wish our clients could move forward. Not just with the latest technologies or social media trends but with the communication …
Eggs in Brownie Batter: How Communication Helps Companies Succeed
Communication brings the separate components of your project together into an attractive and irresistible package.
How to Design the Conversation You Want
The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
How to Spot a Story
Finding good story ideas can feel as impossible as catching snakes in the jungle at night. But the ideas are all around you—you just have to learn how to notice them.
4 Steps to Hiring a Productive Freelance Copywriter
Get the work ready before you hand it off You hire a freelance copywriter for a few reasons. Your team might: Be at or over-capacity. But the work still needs to get done. Have a sensitive project that needs more care than anyone on your team can afford. Need outside expertise to reach a particular …
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