Foster Your Own Stealth of Eureka Ninjas Every human wants to make a mark If you were to design a creative team from the ground up, you might start with experts. Experts can have Ph.Ds or other advanced degrees that apply (or are adjacent) to your team’s needs. You might also look for expert practitioners …
Modern marketers use artificial intelligence to identify and serve customers better, not necessarily to mimic the tasks people already perform. Ironically, artificial intelligence may be making marketing even more human.
Trust is an important component in the social processes behind knowledge exchanges.
You hate to write, and I get it. Writing can feel like an interruption, but really it allows us to reflect, realize we know more than we think, and put our ego aside. Making time to write may just have a humanizing effect on us all.
The titles writers choose to describe themselves are important but can be confusing. Here's a simple breakdown of what different writers do so you know who to look for when planning your next project.
Sometimes branding guidelines can stop the flow of creative blood when writing copy for medical technology companies. Writers need to find new ways of engagement that float above the expected norms.
If you focus on rest rather than productivity, you might have a more humane and productive year
Although we should never underestimate our own creative potential, we need to also consider the importance of collaboration in our work. Collaboration introduces fresh perspectives, helps overcome roadblocks and can ensure high-quality deliverables. Working with others can get us further than we can go alone. Want further proof? Ask Albert Einstein.
Writing for the MedTech industry is highly rewarding but also challenging. Read on for three industry influences writers need to be aware of when entering this niche market and how to add value even in the most tightly regulated space.
It is in the uttering of thanks that the magic begins.