Collaborative Copywriting | Bespoke Communication
Can your new hire own the business? At the dark end of a quiet driveway on a spring evening—way past my childhood bedtime—I witnessed the winsome magic of passionate creating for a purpose. Dad was a woodworker who retreated most weekday evenings to his woodshop. There, he created all manner of tables and cabinets made …
Continue reading "It Takes Courage To Share Messaging Responsibility"
Content briefs benefit marketers, too. An effective brief balances providing essential information with allowing creative freedom.
Content marketing advice is often conflicting because rules can’t capture the nuances of publishing cadence, tone, and content length. What is the trick to “good” content marketing?
Unlocking creativity in a work environment is not as simple as investing in a walking desk or offering team yoga sessions.
Curious Partners: No Handholding, Please. One thing that may keep you from reaching out for expert marketing communication help is the thought of bringing someone up to speed. Your technology is complex, and so is your value proposition. Your brand has nuanced points that need just the right language. Bringing in communication help sounds exhausting. …
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2024: Year of the Open-Ended Question It was to be the last Monday morning status meeting. Good riddance. Ending that meeting lifted the weight from the back of my neck. The cumulative effect of those sloping shoulders and averted eyes around the table at these Monday rituals had gotten to me. Silence or minimal language, …
Put your company's mission statement to work this year.
Take your topical relevance SEO strategy from theory to reality.
Skills brought to one writing area strengthen others.
But always, the story is at the center of the collaboration.