Content briefs benefit marketers, too. An effective brief balances providing essential information with allowing creative freedom.
Content Briefs Aren’t Just For Writers
Content Marketing Contradictions
Content marketing advice is often conflicting because rules can’t capture the nuances of publishing cadence, tone, and content length. What is the trick to “good” content marketing?
Everyday Creativity
Unlocking creativity in a work environment is not as simple as investing in a walking desk or offering team yoga sessions.
3 Steps to Easier Communication Onboarding
Curious Partners: No Handholding, Please. One thing that may keep you from reaching out for expert marketing communication help is the thought of bringing someone up to speed. Your technology is complex, and so is your value proposition. Your brand has nuanced points that need just the right language. Bringing in communication help sounds exhausting. …
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Status Meetings Are Phantom Islands
2024: Year of the Open-Ended Question It was to be the last Monday morning status meeting. Good riddance. Ending that meeting lifted the weight from the back of my neck. The cumulative effect of those sloping shoulders and averted eyes around the table at these Monday rituals had gotten to me. Silence or minimal language, …
Your 2024 Mission Statement
Put your company's mission statement to work this year.
How to Build Your Brand’s Topical Authority
Take your topical relevance SEO strategy from theory to reality.
Better Together: 3 Similarities Between Medical and Content Writing
Skills brought to one writing area strengthen others.
How Author Power Works: A Story in a Story
But always, the story is at the center of the collaboration.
5 Lessons Learned from Working in a Family-Run Company
Freelancing can be a lonely gig. Having built-in backup makes a world of difference.