Collaborative Copywriting | Bespoke Communication
2024: Year of the Open-Ended Question It was to be the last Monday morning status meeting. Good riddance. Ending that meeting lifted the weight from the back of my neck. The cumulative effect of those sloping shoulders and averted eyes around the table at these Monday rituals had gotten to me. Silence or minimal language, …
Writing to think can turn into writing to communicate.
Some drawers yield more nourishing content than others It’s worth asking how much of our work sustains those who consume it. In a recent conversation with Kate Huebsch at Highpoint Creative, we discussed how we wish our clients could move forward. Not just with the latest technologies or social media trends but with the communication …
The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
"What is this conversation trying to start?"
Is talk an instant, intuitive leading indicator for innovation? There are lagging indicators for innovation—signs that say, “You did a good job one year ago, Maam.” Revenue is a lagging indicator—sales were good, but “What have you done for me lately?” Patents are a lagging indicator of innovation success. New products burning up the market …
Trust is an important component in the social processes behind knowledge exchanges.
Many of us struggle to get a sense of getting stuff done when working with other people. Conversation is a messy business that can typically lead to a wilderness of tangents and false starts rather than a place where the real stuff happens. We do well to pay attention to what our colleagues are saying. And the more attention we pay, the more wealth of ideas and practical insights we might find.