2024 marks the 100th anniversary of the sales funnel. Will this model continue to guide content marketing strategies in the coming century?
After 100 Years, Is the Sales Funnel Still Relevant?
Content Briefs Aren’t Just For Writers
Content briefs benefit marketers, too. An effective brief balances providing essential information with allowing creative freedom.
Buzzword Be-Gone
Buzzwords sound authoritative but can dilute meaning. This blog covers two methods for ditching the buzzwords for clearer, distinctive content.
Content Marketing Contradictions
Content marketing advice is often conflicting because rules can’t capture the nuances of publishing cadence, tone, and content length. What is the trick to “good” content marketing?
Optimizing Your Case Study to Increase Conversions
Case studies showcase the worth of your product from a customer's point of view. Publishing a case study is just the first step in making the most of its selling power.
How to Build Your Brand’s Topical Authority
Take your topical relevance SEO strategy from theory to reality.
Better Together: 3 Similarities Between Medical and Content Writing
Skills brought to one writing area strengthen others.
Content Atomization: How Breaking Down a Piece Can Increase Its ROI
Atomizing content takes intention and forethought. But it is a cost-effective way to get your message in front of interested groups without being too repetitive.
3 Examples of High-Performing Evergreen Content
Evergreen content attracts leads long after pieces based on trends or newsworthy events have lost their appeal.
Eggs in Brownie Batter: How Communication Helps Companies Succeed
Communication brings the separate components of your project together into an attractive and irresistible package.