Evergreen content attracts leads long after pieces based on trends or newsworthy events have lost their appeal.
3 Examples of High-Performing Evergreen Content
4 Drawers in Your Communication Toolbox
Some drawers yield more nourishing content than others It’s worth asking how much of our work sustains those who consume it. In a recent conversation with Kate Huebsch at Highpoint Creative, we discussed how we wish our clients could move forward. Not just with the latest technologies or social media trends but with the communication …
Eggs in Brownie Batter: How Communication Helps Companies Succeed
Communication brings the separate components of your project together into an attractive and irresistible package.
How to Spot a Story
Finding good story ideas can feel as impossible as catching snakes in the jungle at night. But the ideas are all around you—you just have to learn how to notice them.
4 Steps to Hiring a Productive Freelance Copywriter
Get the work ready before you hand it off You hire a freelance copywriter for a few reasons. Your team might: Be at or over-capacity. But the work still needs to get done. Have a sensitive project that needs more care than anyone on your team can afford. Need outside expertise to reach a particular …
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Communicating What Matters
If your webpage, article, or podcast is smart and funny, congrats. But it won't compel your audience if it doesn't connect with them on a deeper level.
Writer’s Daughter
Livingston Communication, Inc. is a family business. But I didn't start learning how to think like a writer when I took on my first project. It was years before, while growing up as a writer's daughter.
Your Best Work Starts with a Conversation
"What is this conversation trying to start?"
Why Outsource in 2023 #1: Scale Safely
What freelancers have to offer companies is especially vital in 2023.
5 Ways to Handle Criticism like a Pro
Feedback from clients is part of the writing process. When the feedback feels overwhelmingly critical, how do you respond in a professional way? Give up? Yell? Or say thanks and learn from it?
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