2024 marks the 100th anniversary of the sales funnel. Will this model continue to guide content marketing strategies in the coming century?
After 100 Years, Is the Sales Funnel Still Relevant?
Trust Can Be Hired and Is Always Built
Build a better brand evangelist Years ago, we took a tour of a whisky distillery in Scotland. The distillery we went to had been recently purchased into a larger brand headquartered in a distant city. The local receptionist at this distillery was still getting used to the new owners. As we stood around waiting for …
Buzzword Be-Gone
Buzzwords sound authoritative but can dilute meaning. This blog covers two methods for ditching the buzzwords for clearer, distinctive content.
Content Marketing Contradictions
Content marketing advice is often conflicting because rules can’t capture the nuances of publishing cadence, tone, and content length. What is the trick to “good” content marketing?
Elevate Your SME’s Time And Effort–and Win The Relationship
3 understandings to get the most from your experts The British scientist I interviewed was an expert on natural sweeteners. He pointed to the exact longitude and latitudes in mountainous South America where the plant grew. He explained the science behind the plant and its uses. The global food company that hired me kept him …
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Everyday Creativity
Unlocking creativity in a work environment is not as simple as investing in a walking desk or offering team yoga sessions.
Clinical Storytelling #2: How to Build a Story
Finding the central message is crucial to building a memorable story.
Systems Simplify Writing
Systems simplify repeatable processes, whether launching a new product, designing a home renovation, carrying an article from idea to publishing, or simply getting up in the morning.
5 Ingredients to a Productive Partnership
Partnerships can bring us much further than we can go with purely transactional relationships.
Digging Deeper: Where to Look for Reliable Sources
As lines blur between AI-generated and human-created pieces, well-sourced ideas and facts will set your work apart.