2024 marks the 100th anniversary of the sales funnel. Will this model continue to guide content marketing strategies in the coming century?
After 100 Years, Is the Sales Funnel Still Relevant?
Content Briefs Aren’t Just For Writers
Content briefs benefit marketers, too. An effective brief balances providing essential information with allowing creative freedom.
Content Marketing Contradictions
Content marketing advice is often conflicting because rules can’t capture the nuances of publishing cadence, tone, and content length. What is the trick to “good” content marketing?
Optimizing Your Case Study to Increase Conversions
Case studies showcase the worth of your product from a customer's point of view. Publishing a case study is just the first step in making the most of its selling power.
How to Build Your Brand’s Topical Authority
Take your topical relevance SEO strategy from theory to reality.