Collaborative Copywriting | Bespoke Communication
It Isn’t. For freeloading bacteria, terminal sterilization is actually quite sinister. But for the rest of us, it is the last step in preparing a medical device or piece of medical equipment for use with patients in the operating room. Terminal sterilization makes things sterile. Continuum of Clean “Sterile” is precisely the quality you want …
Continue reading "“Terminal Sterilization” Sounds Sinister."
3 understandings to get the most from your experts The British scientist I interviewed was an expert on natural sweeteners. He pointed to the exact longitude and latitudes in mountainous South America where the plant grew. He explained the science behind the plant and its uses. The global food company that hired me kept him …
Continue reading "Elevate Your SME’s Time And Effort–and Win The Relationship"
Remember the last time you tried to change someone's mind? How you set up your argument may make the difference between convincing your listener and having them walk away.
"Under Pressure" shows the necessity of working together Most of us agree that collaboration, when it goes right, can be a positive and useful tool. Successful collaborations can get us further than we can go alone and provide rich fodder for high-quality written content. However, is collaboration necessary? Working together can be hard; do we …
Continue reading "What Bowie & Queen’s Frenzied Night of Music-Making Teaches about Collaboration"