Collaborative Copywriting | Bespoke Communication
“Yes, and” kickstarts good ideas Sometimes friends ask, “How do you write for other people?” It’s a good question. Or they ask: “But how do you know what to write?” We always start with marketing objectives, communication goals, and a deep dive into audience personas. But sometimes, my friend may pause to wonder something even …
Ever felt stuck on a project or problem? Perhaps your normal efforts at finding a solution are getting you nowhere, and you start to feel a sense of hopelessness and panic as the deadline looms. We’ve all been there—that feeling when your memory fails you, your phone-a-friend is used up, and the ask-the-audience hasn’t worked …
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