The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
Your Best Work Starts with a Conversation
"What is this conversation trying to start?"
From “We’re Done” to “Say More”
Remember the last time you tried to change someone's mind? How you set up your argument may make the difference between convincing your listener and having them walk away.
“Talk Me Through This”
Is talk an instant, intuitive leading indicator for innovation? There are lagging indicators for innovation—signs that say, “You did a good job one year ago, Maam.” Revenue is a lagging indicator—sales were good, but “What have you done for me lately?” Patents are a lagging indicator of innovation success. New products burning up the market …
Aligning Around Innovation is a Human Task
Foster Your Own Stealth of Eureka Ninjas Every human wants to make a mark If you were to design a creative team from the ground up, you might start with experts. Experts can have Ph.Ds or other advanced degrees that apply (or are adjacent) to your team’s needs. You might also look for expert practitioners …
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What Will You Conjure Today?
Trust is an important component in the social processes behind knowledge exchanges.
Finding the Write Fit
The titles writers choose to describe themselves are important but can be confusing. Here's a simple breakdown of what different writers do so you know who to look for when planning your next project.
Why Collaboration Matters
Although we should never underestimate our own creative potential, we need to also consider the importance of collaboration in our work. Collaboration introduces fresh perspectives, helps overcome roadblocks and can ensure high-quality deliverables. Working with others can get us further than we can go alone. Want further proof? Ask Albert Einstein.
How to Help Your Teammate Hatch an Idea
Many of us struggle to get a sense of getting stuff done when working with other people. Conversation is a messy business that can typically lead to a wilderness of tangents and false starts rather than a place where the real stuff happens. We do well to pay attention to what our colleagues are saying. And the more attention we pay, the more wealth of ideas and practical insights we might find.