Collaborative Copywriting | Bespoke Communication
Contribution, Community, and Challenge Work can drip with meaning. For example: when I teach, there are those moments when I break down a concept, and I see an “Aha!” light flash over my student’s head. Another example: in a casual work conversation with a colleague, I watch as they hear their own voice explaining something …
When the only conversation a company will entertain leads you to buy their product, it can feel manipulative. Content that invites instead of leads is worth the extra effort and risk.
Feedback from clients is part of the writing process. When the feedback feels overwhelmingly critical, how do you respond in a professional way? Give up? Yell? Or say thanks and learn from it?
The winsome logic of a story pulls people into a different, believable world.
Sifting through notes, emails, memos, and research to find the really important stuff is a crucial part of the writing process. How do you find the story amidst the facts?
Ever feel lost while glancing through a research paper? Papers can be intimidating, especially when they are outside your area of expertise. Let's discuss how to get your bearings and know where to start and when to stop reading a paper.
For many of us, writing is a solitary activity. But creating is only one part of writing. Written words need to find their audience.
Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.
Creating a discipline and culture around storytelling might jumpstart a few more creative folks who will lead us forward.
"Under Pressure" shows the necessity of working together Most of us agree that collaboration, when it goes right, can be a positive and useful tool. Successful collaborations can get us further than we can go alone and provide rich fodder for high-quality written content. However, is collaboration necessary? Working together can be hard; do we …
Continue reading "What Bowie & Queen’s Frenzied Night of Music-Making Teaches about Collaboration"