Tidier Writing Sparks Joy

Information overload can lead to writer's block. Following Marie Kondo's cue, take the time first to tidy your thoughts and keep only what inspires you before starting the writing process anew. The tidying process brings the structure and new life to writing needed to create a piece of joy.

Helpful Content Goes Beyond Clickbait

Clickbait may attract readers, but it will not help build brands and generate loyal followings. Publishing helpful content, however, will. Helpful content, which adds new knowledge or synthesizes information in a new way, helps companies establish themselves in their arena, draw in experts, and leave readers wanting more.