Collaborative Copywriting | Bespoke Communication
Ever feel lost while glancing through a research paper? Papers can be intimidating, especially when they are outside your area of expertise. Let's discuss how to get your bearings and know where to start and when to stop reading a paper.
Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.
"Under Pressure" shows the necessity of working together Most of us agree that collaboration, when it goes right, can be a positive and useful tool. Successful collaborations can get us further than we can go alone and provide rich fodder for high-quality written content. However, is collaboration necessary? Working together can be hard; do we …
Continue reading "What Bowie & Queen’s Frenzied Night of Music-Making Teaches about Collaboration"
Ever felt stuck on a project or problem? Perhaps your normal efforts at finding a solution are getting you nowhere, and you start to feel a sense of hopelessness and panic as the deadline looms. We’ve all been there—that feeling when your memory fails you, your phone-a-friend is used up, and the ask-the-audience hasn’t worked …
Continue reading "3 (Science-Backed) Tips to Boost Your Creative Problem-Solving Skills"
If you could only pick one word to describe yourself, what would it be? Enthusiastic? Driven? Snacky? Love it. Now, does the way you work and how you interact with people reflect that word? It's a hard question and not for the faint of heart. When we dig deep into how we represent ourselves each …
Modern marketers use artificial intelligence to identify and serve customers better, not necessarily to mimic the tasks people already perform. Ironically, artificial intelligence may be making marketing even more human.
The titles writers choose to describe themselves are important but can be confusing. Here's a simple breakdown of what different writers do so you know who to look for when planning your next project.
Although we should never underestimate our own creative potential, we need to also consider the importance of collaboration in our work. Collaboration introduces fresh perspectives, helps overcome roadblocks and can ensure high-quality deliverables. Working with others can get us further than we can go alone. Want further proof? Ask Albert Einstein.
Information overload can lead to writer's block. Following Marie Kondo's cue, take the time first to tidy your thoughts and keep only what inspires you before starting the writing process anew. The tidying process brings the structure and new life to writing needed to create a piece of joy.
Clickbait may attract readers, but it will not help build brands and generate loyal followings. Publishing helpful content, however, will. Helpful content, which adds new knowledge or synthesizes information in a new way, helps companies establish themselves in their arena, draw in experts, and leave readers wanting more.
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