Freelancers can encourage companies to think outside the box, take risks, and build strategies for thriving.
Why Outsource in 2023 #2: The Expert in Your Corner
Why Outsource in 2023 #1: Scale Safely
What freelancers have to offer companies is especially vital in 2023.
Stuffy Storytelling? 4 Fresh Takes on Creating Stories that Inspire and Entertain
Telling a truly good story - one that connects with your audience and compels them to act - is hard. Refresh your storytelling with these four tips.
5 Ways to Handle Criticism like a Pro
Feedback from clients is part of the writing process. When the feedback feels overwhelmingly critical, how do you respond in a professional way? Give up? Yell? Or say thanks and learn from it?
How to Read a Paper: Where to Start and When to Stop
Ever feel lost while glancing through a research paper? Papers can be intimidating, especially when they are outside your area of expertise. Let's discuss how to get your bearings and know where to start and when to stop reading a paper.
Does Your Brand Delight?
Today's consumers are drawn in by immersive storytelling that delights and entertains. Companies with products or services that don't have mass appeal can still cultivate captivating messaging. The key is identifying that special something within your story and being brave enough to bring it to life.
What Bowie & Queen’s Frenzied Night of Music-Making Teaches about Collaboration
"Under Pressure" shows the necessity of working together Most of us agree that collaboration, when it goes right, can be a positive and useful tool. Successful collaborations can get us further than we can go alone and provide rich fodder for high-quality written content. However, is collaboration necessary? Working together can be hard; do we …
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3 (Science-Backed) Tips to Boost Your Creative Problem-Solving Skills
Ever felt stuck on a project or problem? Perhaps your normal efforts at finding a solution are getting you nowhere, and you start to feel a sense of hopelessness and panic as the deadline looms. We’ve all been there—that feeling when your memory fails you, your phone-a-friend is used up, and the ask-the-audience hasn’t worked …
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People Make A Brand
If you could only pick one word to describe yourself, what would it be? Enthusiastic? Driven? Snacky? Love it. Now, does the way you work and how you interact with people reflect that word? It's a hard question and not for the faint of heart. When we dig deep into how we represent ourselves each …
How Marketers Actually Use Artificial Intelligence
Modern marketers use artificial intelligence to identify and serve customers better, not necessarily to mimic the tasks people already perform. Ironically, artificial intelligence may be making marketing even more human.
Livingston Communication Inc. 