A journal's impact is an established way to measure how widely your research may be read. However, impact should not be the sole factor in deciding where to publish your work.
Beyond Impact Factor: Finding the Right Publication for Your Research
After 100 Years, Is the Sales Funnel Still Relevant?
2024 marks the 100th anniversary of the sales funnel. Will this model continue to guide content marketing strategies in the coming century?
Unlock Your Next Great Idea
The blank page is a formidable foe when you're looking for fresh marketing content ideas. Ditch the Word document and try these idea-generating strategies instead.
Content Briefs Aren’t Just For Writers
Content briefs benefit marketers, too. An effective brief balances providing essential information with allowing creative freedom.
Buzzword Be-Gone
Buzzwords sound authoritative but can dilute meaning. This blog covers two methods for ditching the buzzwords for clearer, distinctive content.
Content Marketing Contradictions
Content marketing advice is often conflicting because rules can’t capture the nuances of publishing cadence, tone, and content length. What is the trick to “good” content marketing?
Everyday Creativity
Unlocking creativity in a work environment is not as simple as investing in a walking desk or offering team yoga sessions.
Optimizing Your Case Study to Increase Conversions
Case studies showcase the worth of your product from a customer's point of view. Publishing a case study is just the first step in making the most of its selling power.
Your 2024 Mission Statement
Put your company's mission statement to work this year.
How to Build Your Brand’s Topical Authority
Take your topical relevance SEO strategy from theory to reality.