Collaborative Copywriting | Bespoke Communication
Modern marketers use artificial intelligence to identify and serve customers better, not necessarily to mimic the tasks people already perform. Ironically, artificial intelligence may be making marketing even more human.
The titles writers choose to describe themselves are important but can be confusing. Here's a simple breakdown of what different writers do so you know who to look for when planning your next project.
Although we should never underestimate our own creative potential, we need to also consider the importance of collaboration in our work. Collaboration introduces fresh perspectives, helps overcome roadblocks and can ensure high-quality deliverables. Working with others can get us further than we can go alone. Want further proof? Ask Albert Einstein.
Information overload can lead to writer's block. Following Marie Kondo's cue, take the time first to tidy your thoughts and keep only what inspires you before starting the writing process anew. The tidying process brings the structure and new life to writing needed to create a piece of joy.
Clickbait may attract readers, but it will not help build brands and generate loyal followings. Publishing helpful content, however, will. Helpful content, which adds new knowledge or synthesizes information in a new way, helps companies establish themselves in their arena, draw in experts, and leave readers wanting more.
Compelling, personally identifiable corporate stories are key to reaching younger generations. Engaging storytelling can change minds, so investing time into building your corporate story will help you grow your customer base.
Livingston Communication Inc. 