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Posts Tagged ‘Wendy Sue Swanson

Are Doctors “Ethically Obligated” to Tweet?

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No.

Although Wendy Sue Swanson, MD (@SeattleMamaDoc) feels that way about her social media presence (as demonstrated in this clip).

There is one piece of the Hippocratic Oath that calls for casting a wider net in “all my acquirements, instructions, and whatever I know” to those within the physician’s circle. The original oath also called all gods and goddesses to witness and observe, but these days the NSA serves that function (despite HIPAA).

PrivelegeSpokenBegin-12022013

Yesterday’s MedAxiom post by Ginger Biesbrock (“Has anyone seen my Dictaphone?”) makes the excellent point that any new technology adopted should make taking care of patients easier. New technology should not get in the way of treatment, it should not be another hurdle to jump. Instead, technology should simplify meeting the patient’s need. That’s why I’m pleased with the movement to hire medical scribes to complete the electronic medical records in the moment—freeing doctors to treat patients versus keyboarding.

Dr. Swanson’s strong feeling about casting a wider net is likely shared by many if not most physicians. And it just so happens that putting correct information out where regular folks might read it may also be a way to grow your practice—which has been the capitalistic promise of social media from day one.

Sure: doctors are busy. But I cannot help but wonder if more and more physicians will make outward communication (blogging, tweeting, connecting) a priority as they work to free themselves from some routine tasks.

Many already are.

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Image credit: Kirk Livingston

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