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Posts Tagged ‘VW

3 Moments of Unexpected Joy in this VW Spot

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“Was that me? Was I singing?”

Building in order of sheer happiness:

  1. Joyful Moment #1: The soundtrack. I’m not sure who this is but it reminds me of the Moody Blues and so the late 70s/early 80’s come rushing back in all their triangular, puffy-shouldered wonder.
  2. Joyful Moment #2: When our man mouths the lyrics and they dance. Love it!
  3. Joyful Moment #3: “Was that me? Was I singing?” That guy nailed it. Let’s have more corporate meetings with that guy.

GC/BC says the idea has been done before. I’m sure it has. But I can’t stop watching it. And I feel more favorable toward the power of German engineering.




Well—I’ve been schooled. This entire concept is lifted from the 80’s band a-ha. Here’s their official Take On Me video. I vaguely remember the mid-80s. One thing I was not doing was watching MTV. So I missed it. Whatever: now I’m all caught up.

Oy! Getting a history lesson from advertising.

What next?

Written by kirkistan

October 11, 2013 at 8:01 am

VW Ad: Sometimes Copy Carries All the Weight

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PSA running in South Africa. Via Copyranter

Written by kirkistan

September 4, 2013 at 5:00 am

Posted in copywriting

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