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Posts Tagged ‘Thomas Sanders

Imagination, Guts and a Camera: How Does Story Work?

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Thomas Sanders: Only a few resist the story

Every marketer on earth wants their brand to be part of a larger, compelling story. That’s because story is irresistible catnip to those in the human condition. We want so badly to be part of a big story.

Watch for what happens as strangers quickly enter the story—or not.

It’s the moment of decision—join or not?—that makes this compelling and so watchable.

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Via 22 words

Written by kirkistan

December 23, 2014 at 8:38 am

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