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Posts Tagged ‘Harvard Business School

Groundswell Plus: Please Write a Plus-Sized Book about Today’s Social Media Opportunities

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Beyond Li & Bernoff’s Groundswell03282014-book_gs_lrg

Groundswell was published by Charlene Li and Josh Bernoff in 2008 (Boston: Harvard Business School Publishing). I’ve used it a couple times to frame this new opportunity and give social media marketing students a sense of the possibilities of communication beyond liking a snarky comment, link or photo on Facebook. I’ll use the text again but I’m also prowling about for newer texts.

Groundswell is a grandfatherly text by today’s standards. Published (counting fingers: 9-10-11-12) more than five years ago and much has changed. I like the book for the authors’ optimism about building and maintaining communities. And that is precisely where it is starting to wear thin. It turns out building communities is a much more complicated endeavor that works best when flesh and blood people talk with flesh and blood people. The social media piece is a nice and useful add-on, but students need to see a larger picture.

I’ve got other texts that give details about best practices and content strategy. We’ll certainly discuss the disciplines of editorial calendars and fine-tuning their understanding of their audience and tightly defining what their audiences need/want. And, as always, we’ll write and share and write and share and learn what works for ourselves.

Groundswell is firmly focused on taking full advantage of business opportunities. That’s why I first started reading it and it may be why I end up with something else next time. My students tend to be a devoted bunch: they attend this Christian college and their writing (most are English students with a professional writing focus, plus a few journalism and business majors) bubbles up from deep theological streams. Many will say they have no interest in business right up to the point where they realize they actually have to pay off their school loans. That realization attenuates their post-college work vision. One my teaching goals is to help students start to see just how much those deep theological streams can pour through the world of work with all sorts of happy results (an income comes to mind, but also making a difference in real life).

What I’d really like is a Groundswell Plus. I’d like a version of Groundswell that paints a larger picture of the community-building opportunities. Perhaps Groundswell Plus tells stories from the Arab Spring (for instance) or Ai Weiwei and points readers toward organizing for social change. Maybe this plus-sized version of Groundswell could point readers toward unearthing social problems (along with business opportunities) that might respond to collaborative energies.

Because in the end, students want to give themselves to things that matter.

Just like the rest of us.

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Power Pose vs. Aggressive Emptying

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Sunday Story for Monday: the Counter-intuitive Ways of Sheep among Wolves

The self-made man with his mind-crane.

The self-made man with his mind-crane.

Can words spoken from a low power position influence others?

This older Harvard Business School article (Power Posing: Fake It Until You Make It) describes how simply snapping your body into a power pose can have a physiologic effect. Read about the small study (N=42) by Cuddy, Carney and Yap here. Striking a pose for two-minutes stimulated higher levels of testosterone (hormone linked to dominance) and lower levels of cortisol (so-called stress hormone) in the study group. People literally felt more powerful and less stressed after their pose.

Every human dreams of more power. More power translates to being respected. Maybe power looks like speaking and being heard as one with authority. And perhaps with more power we’ll become benevolent despots bestowing good unto others as we stride through our own personal kingdoms.

The promise of more power is intimately tied with many of our messages about leadership development. Industries and institutions will always buy more technique about leadership development because, well, who doesn’t want to be perceived as capable and full of power?

In stark contrast, there’s an old story about how Jesus saw the authorities of his day use their power for their own aggrandizement while offering little help to the harassed and helpless crowds. So he organized and commissioned his own set of spiritual paramedics to go to the harassed and helpless.

Just before these spiritual paramedics hit the streets to proclaim and heal and cast out demons and raise the dead, Jesus told them how little personal power they would have. They would not be received well. Despite their hopeful message they would be beaten and tortured, and hauled in front of councils, governors and kings.

And that’s how it played out: powerful messages in powerless packaging.

Was there something in the powerless packaging that actually helped people hear the message? Powerful words and actions delivered by powerless, peripheral people could not be enforced or made into law. There was little outside incentive to listen. And yet what they said and did endures today, these many centuries later.

Tell me again: why is it we all seek power so eagerly?

When Constantine turned Christianity into the law of the land, the message lost much saltiness. Does my lust for power come from wanting to help people or just wanting them to play my game by my rules? Are there any truths I have to deliver today that might be helped by “aggressively empty” versus a pose of power?

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Image credit: Kirk Livingston

Written by kirkistan

June 17, 2013 at 7:56 am

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