Tidier Writing Sparks Joy

Information overload can lead to writer's block. Following Marie Kondo's cue, take the time first to tidy your thoughts and keep only what inspires you before starting the writing process anew. The tidying process brings the structure and new life to writing needed to create a piece of joy.

Can you Tuborg Squash Your Big Idea?

Your didactic self wants to say everything, but you cannot, lest your audience walks away. But you can use words and images that evoke their story and the emotion you desire around your main message.

Why [Human] Voice Matters

Physically voiced words are often more compelling than those we read on a screen or a page. There is something about the human voice that says, “I’m here. I’m present.” As writers, we attempt to mimic the human voice as much as possible. The more our writing sounds like the human voice, the more invisible it becomes—and the more the message we want to portray gets across.

Telling Helps Organizations See Differently

Who is your Mr. W?  https://youtu.be/2mTLO2F_ERY Seeing the ordinary in a new way takes more than choosing to “Think different,” as the long-remembered slogan insisted. That slogan became a piece of cultural lore we find ourselves spouting in response to challenging projects. However, there are a considerable number of social aspects to seeing things in …