3 Ways to Welcome the Coming Tide of Real-World Evidence
How can we stay open to real-world evidence, even if that evidence contradicts our models of the world?
Are there too many freelance writers?
Clients have said it is hard to find “good” writers, and writers often say it is hard to find “good” clients. The business world is missing the bridge between writers and clients.
How to use AI to get a brilliant first approximation
Choose the smart friend over the crazy uncle.
How Improv Rules Can Help You Create
“Yes, and” kickstarts good ideas Sometimes friends ask, “How do you write for other people?” It’s a good question. Or they ask: “But how do you know what to write?” We always start with marketing objectives, communication goals, and a deep dive into audience personas. But sometimes, my friend may pause to wonder something even …
3 Examples of High-Performing Evergreen Content
Evergreen content attracts leads long after pieces based on trends or newsworthy events have lost their appeal.
An Introvert’s Guide to Networking: Freelance Writer Edition
Networking is essential to a sustainable freelance career. But it can feel draining for more introverted writers. With a fresh mindset and attention to pacing and prepping, networking can feel manageable and rewarding.
Eggs in Brownie Batter: How Communication Helps Companies Succeed
Communication brings the separate components of your project together into an attractive and irresistible package.
How to Design the Conversation You Want
The things we say to each other fuel our movement through workdays and weekends. We constantly create content that guides our conversations and directs our steps. Content is how I start talking with customers Creating content is, at heart, designing the kind of conversation I want to have with my customer. I anticipate my customer’s …
4 Steps to Hiring a Productive Freelance Copywriter
Get the work ready before you hand it off You hire a freelance copywriter for a few reasons. Your team might: For decades I’ve written copy for all sorts of clients, from Fortune 500 companies to family businesses to bootstrapping startups. But when I see my client presenting these four practices, I want to shout …
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Writer’s Daughter
Livingston Communication, Inc. is a family business. But I didn’t start learning how to think like a writer when I took on my first project. It was years before, while growing up as a writer’s daughter.
Livingston Communication Inc. 