Is it Better to Sound Smart or to Communicate?
Please stop me before I commit an act of literature.
We had this discussion in class. A literature student was talking about how writing for social media was different than, say, literature. Popular writing—so our discussion went—is aimed at a different audience (here we picked our way around classist terms), and is not as, well, interesting, as literature. All her other classes required a compacting of ideas into sentences that grew rather long. Sentences that required a fair amount of attention. Sentences that required grappling with theologically heavy terms, or the whimsy of philosophers who felt compelled to make up words for their new ideas. Or writers who committed acts of literature in the most tortured fashion.
I maintain that writing for social media requires that we let go of jargon and the complex sentences that shout “College!” or “Graduate School!” At our best, our writing is nearly transparent: leading right into the topic without stopping to say “Look at me.” Does that mean we use dumbed down ideas and language? I’ve said no to this several times. Erasing our jargon so smart people from different disciplines can understand us is not the same as dumbing down. And, in fact, when we do the work of translating our tribe’s jargon into regular English, we are poised to find a certain elegance and cadence that sounds more human, more fresh and less like the forced and predictable tribal language.
Respecting the reader is central to this project of communication—this bridge-building activity. If you think the reader is an arse, that comes through in your word choice. If you think the reader cannot be trusted, that shows. If you think the reader is intelligent and can handle the topic in words any human would understand, your reader will know.
One irony of the discussion is that many of the writers we celebrate as having written literature were themselves seeking for the simplest way to say things. Countless writers talk about kill your darlings and omit needless words and how nearly anyone can write to confuse. But the real artist takes a meaningful notion and makes it clear to someone else. And this: we are more likely to say something memorable and possibly even elegant the farther we get from our tribe’s insider language.
Will you commit an act of communication today?
Image credit: Kirk Livingston
Written by kirkistan
February 10, 2016 at 9:06 am
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