conversation is an engine

A lot can happen in a conversation

Stephen Fry’s Voice Serving Heathrow

with 2 comments

Please speak human

Copywriters try to harness voice to say their client’s message. There’s lots of talk about being on brand these days, and for copywriters that means speaking in the voice of the brand. But voice must always be human to be heard. That’s why press releases and spokespeople are so easily dismissed—they generally don’t sound human.

John Cleese felt he could perform Basil Fawlty for Specsavers because the voice they wanted was true to the character he had created. He had refused many opportunities because unfunny scripts deviated from that character.

Check out how Stephen Fry voices a gentle, unhurried, humorous take on a place that launches an airplane every 45 seconds.

###

Via Ads of the World

Advertisements

Written by kirkistan

January 14, 2016 at 8:07 am

2 Responses

Subscribe to comments with RSS.

  1. He forgot to mention our ability to say sorry constantly and in any situation.!


But wait--what do you think? Tell me:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: