Stephen Fry’s Voice Serving Heathrow
Please speak human
Copywriters try to harness voice to say their client’s message. There’s lots of talk about being on brand these days, and for copywriters that means speaking in the voice of the brand. But voice must always be human to be heard. That’s why press releases and spokespeople are so easily dismissed—they generally don’t sound human.
John Cleese felt he could perform Basil Fawlty for Specsavers because the voice they wanted was true to the character he had created. He had refused many opportunities because unfunny scripts deviated from that character.
Check out how Stephen Fry voices a gentle, unhurried, humorous take on a place that launches an airplane every 45 seconds.
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