Wait: Can we talk too much?
Feed your existential intelligence
I’m gearing up to teach again: freelance copywriting and social media marketing. My understanding of communication and writing and the volunteer social-media tethering we do continues to evolve. I can talk and teach and speculate about what works for communication and how to provide what a client needs. I can talk about how we need to help our clients think—that is a piece of the value-add a smart copywriter brings to a relationship. But these days I’m seeing more limits and caveats—especially in the promises inherent in social media.
These are English students and communications and journalism. Some business students. Juniors and seniors. Many are excellent writers. Many, if not most, have worked hard to develop an existential intelligence, as Howard Gardner puts it. I teach at a Christian college, and from very many discussions with students, I know they will seek a place for faith in their life and work and life-work balance. Many if not all are just as eager to make meaning as they are to find a job.
That pleases me.
That’s one of the reasons I like to teach there.
One thing I’ve learned is that work alone does not satisfy the meaning-making part of life. Nor does work itself feed the existential intelligence. Craft comes close. Especially when we grow in our craft as we seek to serve others. But work and craft and meaning-making must be purposefully-pursued.
Because if we don’t pursue them, we fall prey to entertainment. We gradually anesthetize ourselves and starve the existential intelligence with the well-deserved zone-out time in front of the big screen TV. I’m starting to wonder if some of our social media habits also starve our existential intelligence.
I wonder because I wrestle with these impulses.
No. One does not fall into meaning-making. It takes work to make meaning.
I suppose that is the work of a lifetime.
Dumb sketch: Kirk Livingston