NOLA: Same words. Entirely different experiences.
Your Interpretation May Vary
Maybe you’ve seen a version of these New Orleans tourism spots. What is remarkable is how the same voiceover is used in all, but each depicts an entirely different experience. Tim Nudd has some smart comments on the three at Adfreak.
I watch these and cannot help but think about how we interpret any text, And how each understanding of a text is different because of the intentions we bring to a text and the experience/baggage we also bring to our reading. That’s why we talk through how we read things—your interpretation gives a fuller perspective to mine. And, I hope, vice versa.
These three ads tell that interpretation story well.