Imagination, Guts and a Camera: How Does Story Work?
Thomas Sanders: Only a few resist the story
Every marketer on earth wants their brand to be part of a larger, compelling story. That’s because story is irresistible catnip to those in the human condition. We want so badly to be part of a big story.
Watch for what happens as strangers quickly enter the story—or not.
It’s the moment of decision—join or not?—that makes this compelling and so watchable.
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