Talk With Those Who Talk With You (DGtC#25)
Humans just want to connect
Social media, like sales, seeks an ever-expanding public. All tweeters want more followers. All bloggers—same thing. Just like the TV networks of yore, where Nielsen Media Research rated efficacy by numbers (and types) of viewers they brought in. Which just happened to coincide with increasing amounts of cash they could wring out of a sponsor for a 30 second span of monologue.
How to measure audience (and collect cash) continues in today’s social media world as various metrics are embraced and/or disgraced: clicks, views, comments, engagement, time spent on a site.
But real humans in earnest conversation don’t care about size of audience. They care about connecting with a person to tell the important thing they have to say or to hear the important thing a friend or colleague has to say. They want to remark on what is remarkable.
Call me a mystic (please!), but I still embrace the notion that the people peppered through our lives are there for reasons beyond our understanding. And those talking to you—today, right now—have something you need to hear and they need to say. Those people right beside you are worth attending to. For their sake. And for yours.
It’s not wrong to widen your audience.
Just don’t lose sight of this moment with those right before you.
- Listen to other people’s stuff (#6)
- Dialogue is a scenic bypass (#12)
- “Good to know” and a failure to communicate (#23)
Image credit: Kirk Livingston
Written by kirkistan
October 15, 2014 at 9:09 am