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Let’s Infect Ourselves: The Logical Conclusions of Social Media

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Just Walk the Opportunity Backwards and You’ll See

It’s easy to love the tools of social media and become all enamored by what they do and the sorts of connections they make. Brand new connections you would never have made before. But connecting takes a lot of energy and frankly, lots of vigilance. One must keep atop one’s game. And if you stop (connecting), well, you lose it all.

In this ever-connecting world there is a growing sense that the old marketing monologue, the one we used to interrupt and hypnotize potential customers, is being boxed and shelved. Over at Clarity Coverdale Fury they talk a lot about the characteristics of the Conscious Consumer, how purchasing choices are coming from a more thoughtful place. And students in my Social Media Marketing class confirm that the threshold for seeking information on even common purchases is getting lower and lower. Why not get a review on a cup of coffee before you buy? It’s too easy.

Some smart folks will gather to discuss what employee collaboration looks like in companies today. Deep collaboration seems a logical conclusion of connecting, especially as we pivot away from command and control styles of leadership. I’m curious to hear how the innate rewards of being a boss and being in charge fit with the goal of bringing out the collaborative best in people. So I signed up to attend the breakfast. My experience is that those intent on ascending the corporate ladder have neither the same desires nor the skill sets as those who enable collaboration. Of course, they are not always mutually exclusive

But this is where we are going: Deeper employee collaboration. Deeper collaboration between customers and companies, where customers have a voice not just for getting support but now for product development.

This is the logical conclusion of connecting.

It is written.

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4 Responses

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  1. […] trace social technologies backwards and watch them infiltrate the organizations that launched them. Social technologies carry with them […]

  2. […] of management relations. In my class we’ve been tracing the opportunity of social technologies backwards to where conversation bumps against command and control personalities and cultures. I’ve been […]

  3. […] been tracing social technologies backward to see where they bump against command and control strategies. We’re […]

  4. […] been tracing social technologies back to where they hit command and control cultures. But what if a startup determined from early on to […]


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