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Do You Miss Old Ads?

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Me Neither

Once upon a time just showing smiling people next to a bunch of stuff was enough. I don’t miss this advertising technique. We’re still attracted to great piles of stuff, of course. It’s just that now we demand to be romanced. We want the stuff we buy to move us up to the next hipper rung on the status ladder. Or we want a word from a Steve Jobs-like character to tell us what the cool people care about.

Still, we’re in the season where just showing a pile of stuff is probably strategy enough to get us to open our wallets.

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Via The Sell! Sell! Blog

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Written by kirkistan

November 14, 2013 at 6:44 am

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