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Copywriting Tips for English Majors #8: Work Past Your First Thought

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Instant believability is a must + clowns are not a message

This ad is like a DVD scratch that hits at the climax of Inception: all plot and story get stuck and there is no movement forward.

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Copyranter offers a mini-lesson in copywriting from this ad from Kazakhstan. Too many times we go with our first gut idea without knowing how the pieces fit. When the pieces do not precisely fit the message is lost.

Check out Copyranter’s list of questions/thoughts about the ad.

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Via copyranter

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Written by kirkistan

September 23, 2013 at 5:00 am

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