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Trite Ideas are a Poor Interpretation of a Problem (Paul Rand)

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Trite ideas, or unimaginative translation of those ideas, are often the result not of poor subject matter but of poor interpretation of a problem.

Paul Rand, The Designers Art (New Haven, Yale University Press, 1985) 45

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Written by kirkistan

March 13, 2013 at 5:00 am

Posted in art and work

Tagged with ,

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