conversation is an engine

This was a favorite phrase back in High School, when there was no end to how much Monty Python we could quote each other. Lo these many years later, it turns out that John Cleese had quite a lot to say about creativity. I invited Mr. Cleese to lecture in my Freelance Copywriting class last week (via Youtube). Two lectures—spaced 18 years apart—show and reinforce that the best ideas come from sitting in that uncomfortable spot where things are not resolved. The quick solution is often not the best solution. Mr. Cleese argued we need space to become playful, time to border our playful escape from life’s ordinary pressures, time to grind through creating, confidence that mistakes made while creating mean nothing and humor—which is one of the quicker ways to get to this open mode needed for creation.

My goal with copywriting students (and with myself) is to learn to inhabit that chaotic place of unresolve. To live in that space—for as long as possible—while fitting different ideas to the problem. Looking for a match. The chaos of the unresolved space has some motivating effect that helps generate new solutions.

If we wait there.

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Via Brain Pickings