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David Lynch, Creepy Coffee and the Power of Suggestion

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Your slowest four minutes today

Just stand me in a cup, please.

David Lynch, as famous for swearing off marketing (literally!) as he is for making powerfully unsettling films, has his own coffee brand. His marketing is, well, unsettling. But it is marketing (proof: I’m passing it on. Oy! I’ve fallen for his demented plan.)

A couple days ago I wrote about how the power of suggestion helps my audience show me mercy as I show them my dumb sketches even as they fill in the blanks with their own story. It’s the power of suggestion: we cannot help but begin a story with every image we see. Writers have known this for years: using certain words and phrases that hint at something much more ominous (or much more glorious) without actually saying it. Copywriters love this tool.

In this slow-moving commercial, listen for the pauses even as you listen for the words. I found myself remembering from the video how much Barbie seemed to like me (especially ~ 1:50). Then I remembered BARBIE IS A DISEMBODIED HEAD WITH DAVID LYNCH’S VOICE.

Where and how have you been affected by the power of suggestion?


Written by kirkistan

May 12, 2011 at 9:19 am

One Response

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  1. that makes me laugh too :)) great post – thumbs up

    Damian Hohman

    May 13, 2011 at 12:19 am

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