Collaborative Copywriting | Bespoke Communication
2024: Year of the Open-Ended Question It was to be the last Monday morning status meeting. Good riddance. Ending that meeting lifted the weight from the back of my neck. The cumulative effect of those sloping shoulders and averted eyes around the table at these Monday rituals had gotten to me. Silence or minimal language, …
Physically voiced words are often more compelling than those we read on a screen or a page. There is something about the human voice that says, “I’m here. I’m present.” As writers, we attempt to mimic the human voice as much as possible. The more our writing sounds like the human voice, the more invisible it becomes—and the more the message we want to portray gets across.