Schwarzenegger, Total Recall and the Offspring of Error
How does sharing mistakes affect our relationships?
Today’s shocking revelation takes the form of a ten year old child as part of the reason for Arnold’s impending divorce. It seems the Governator worked a bit too closely with the hired help. Not that the child is at fault—and I fear for the child’s unwanted celebrity status. And this: divorce and broken relationships are not good and no child should be hidden. But there are lessons to learn.
Recently in our Social Media Marketing class we discussed how sharing failure draws readers toward us. Failing at preparing a particular facial mask, for instance helps us sympathize with the beauty enthusiast. Negative reviews at a website help offset glowing reviews and hint that the positive reviews might not just be cherry-picked. Poised to buy some spendy item, we look closely at the negatives to balance the positives. On a personal level, sharing our failures has a way of redeeming our relationships and drawing others toward us, though who knows what that might look like for Mr. Schwarzenegger and Ms. Shriver.
One of the underlying themes as we move toward this social sharing world is that companies no longer control the monologue because the monologue is now a dialogue, whether they like it or not. Letting go of control will mean less pleasant communication about our product or service will certainly surface. The question becomes how we deal with those negatives. We won’t be able to play Terminator. Instead we’ll need to share our true lies.